Before I say anything, just listen to this song. It's dance-y but relaxed and smooth. Truly built for any time of day. I'm starting with this only because I don't know how long it will take for me to stop showering love onto this artist because I've been away from the site for so long that I'm just aching to heap praise on someone and no new artist is more deserving. I'm obsessed. Ok. You're listening right? Perfect. Thank you! Let's get to it.
I know this is bold but I don't think there is an artist that has emerged in the past few years that I love more than Rationale. I have been the opposite of active when it comes to the site for the last....billion months (?), but between this new single and debut LP announcement (his self titled record will be available October 6th!!!!), I was basically forced to come back and alert the world aka my single digit subscriber list. After two strong EPs he's finally gearing up for a full length. As many of you know, one of my pet peeves is when the majority of an artist's album consists of previously released material, HOWEVER in Rationale's case I will honestly take whatever he feels his listeners should hear and in the order he wants us to hear it.
From a vocal standpoint he sits in a realm all his own. His voice is so unique and pleasing, and because he naturally dwells in a lower register, when he ranges out of that it is a genuine gift (and this single, "Loving Life," does exactly that). I also realize I sound too excited to be taken seriously but just listen, you'll get it. His ability to maintain the addictive pop-like melodies and production without sacrificing genuine emotion is something many artists that have been in the industry for years have yet to master. This guy is the real deal. Across the board. First round draft pick. Easy.